Why Choose SWB? Phoenix Bike Shop

With all the bike shops in the Valley, why choose us?

SouthWest Bicycles has been serving the north valley of Phoenix since 1995. The crew at SWB is a friendly, helpful and knowledgeable bunch that would most likely be lost without cycling in our lives. It is both our hobby and our livelihood - we probably couldn't do anything else. And it doesn't matter the type of bike you have or are interested in, we just want you to love cycling as much as we do.

Our Goal and Promise

At SouthWest Bicycles we have only one goal: For you to LOVE your cycling experience. If for any reason, you don't love your bicycle, please bring it back in good condition within 30 days. We will refit it, adjust it, exchange it, exchange certain components, or refund your money back.


Lifetime Free Tune-Ups


We will make any or all normal adjustments to your new bike purchased from SWB for as long as you own the bike - this is the same as our $70.00 tune-up FOR LIFE!

30 Day Price Protection


If you find the same bicycle you purchased for less in stock at another store in the Phoenix Metropolitan Area we will gladly refund the difference.

30 Day Return Options

All items purchased at SWB may be returned within 30 days of purchase for your choice of an exchange, credit or refund.


Bicycle Fitting Services

Every new bike purchased from SWB comes with a FREE basic fit: we will help get your seat and handlebar adjusted so you can ride comfortably.

Bike Repair Services


Our service techs can tackle just about any job you need - from a quick flat fix to wheel building. [Learn More]


SWB Ride Club Cycling Rewards


Learn more about our Loyalty Program to earn points when you shop with us, AND when making everyday purchases online from retailers. [Learn more]

Bicycle Financing


SWB offers 6 and 12 month same as cash financing through the Trek Credit Card.

Bicycle Shop Convenient Location


We are just off the 101 and West Bell Road right across from Arrowhead Mall.